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Rooted in legacy. Driven by innovation.
The WheelzUp story began long before its doors opened, with a Sargodha tyre business trusted by generations.
Our history
WheelzUp is built on the journey of Chaudhary Tyre Merchant, a name trusted in Sargodha since 1980. What began as a small tyre shop grew, year by year, into one of the city's most established tyre businesses.
Over more than four decades we have partnered with leading local and international tyre makers and served drivers, transporters and farmers across the region, earning our reputation the slow way: through honest dealing and looking after customers properly.
WheelzUp is the next chapter: a modern tyre store and workshop dedicated to passenger cars, with everything your car needs under one roof.
- Premium car tyres
- Tyre fitting & balancing
- Wheel alignment
- Oil change
- Car accessories
- Expert consultation
- 1980Chaudhary Tyre Merchant opens on Fatima Jinnah Road, Sargodha, dealing in used tyres.
- 1990The switch to brand-new tyres, starting with a General Tyre dealership.
- 1990sDealerships added for MRF, CEAT, Goodyear and JK Tyre.
- 2007–16Dealer tours with MRF and Otani, and General Tyre's Cash Sales Champion and zone ranking awards.
- 2019–20GTR Tyre: 1st position in the zone for farm tyres.
- 2023–25Servis Best Performance (Baku) and Best Sales Performance (Indonesia–Malaysia) awards.
- TodayWheelzUp opens at Shalimar Smart City: an authorised Yokohama and Armstrong dealer with a full workshop.
Awards & recognition
Earned by our parent company, Chaudhary Tyre Merchant, from leading tyre makers over four decades, including authorised dealerships for Yokohama and Armstrong, brands you'll find on WheelzUp's shelves. Tap any item to view it larger.
- 45+Years in the tyre trade, since 1980
- 6Authorised dealerships: Yokohama, Armstrong, Servis, GTR, SLM and Panther
- 1stZone ranking for farm tyres, GTR 2019-20
Authorised dealer for brands we sell
Recent awards
More awards & trophies
Certificates & honours
WheelzUp core values
What we hold ourselves to, every day.
Quality & safety
Durable, genuine tyres you can trust. Safety comes first.
Honest dealing
Fair pricing, truthful advice and a warranty we honour.
Customer first
Friendly, knowledgeable help, easy WhatsApp ordering and fast delivery.
Always improving
New products, modern equipment and better service with every job.
Passion for cars
We love cars and the community of drivers around them.
Responsibility
Doing right by our city and working towards safer, greener driving.
Come and see us
CT-02, Shalimar Smart City, Mall Road, Sargodha · Mon–Sat, 10:00 AM – 8:00 PM